Media blog 1 - Mr bush

  Blog task: Score advert and wider reading Complete the following tasks and wider reading on the Score hair cream advert and masculinity in advertising. Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home  you can download it here  if you use your Greenford login details to access Google Drive. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? Ads required less marketing research and more creative instinct as seen through the almost adventure esque theme the score ad ended up going with although it doesn't directly tie into the product in any crucial, meaningful way ; they also relied more on photography than illust...

1) What examples does Gauntlett provide of the "decline of tradition"? He highlights changing gender roles in media, like independent female protagonists, involved fathers, and a shift away from rigid stereotypes. 2) How does Gauntlett suggest the media influences identity? Media acts as a "toolkit," offering different representations that people use to shape their own identities. 3) What does Gauntlett suggest about generational differences? Is promoting modern liberal values good? Younger generations embrace fluid gender roles. He sees media’s push for equality as positive, helping to normalize progress. 4) Why does Gauntlett say masculinity is NOT in crisis? Masculinity is evolving, not disappearing. Traditional macho ideals are fading, but new versions of masculinity are emerging. 5) Does advertising still reinforce macho stereotypes? Both yes and no—brands like Old Spice still push rugged masculinity, while others, like Dove Men+Care, promote softer, emotional ...

David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? Gauntlett points to how traditional gender roles have broken down, with women now working in leadership roles and men taking on more domestic responsibilities. In media, women are no longer just passive characters, while men are shown as more emotionally expressive rather than just the tough, silent type. 2) How does Gauntlett suggest the media influences the way we construct our own identities? He argues that media provides role models and narratives that help shape who we are. Instead of forcing rigid gender roles, it offers a mix of identities that people can engage with, allowing them to build a more per...

Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? Mistry suggests that adverts have increasingly made the gender and sexual orientation of the person being photographed intentionally hard to determine with an also increasing number of gay imaging within them  2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? Women were made to feel guilty for idealising having their own careers and lives after the war through advertisement propaganda that the highest value and only real commitment for women lied in their ability to keep the house and raise children  3) How did the increasing influence of clothes and make-up...

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). Grade C  24 marks  go over public service broadcasting  make sure to use correct dates  revise more  make sure to be specific in with terms  2) Read  the mark scheme for this assessment carefully . Identify at least  one  potential point that you missed out on for each question in the assessment. Q1 - The medium shot sees Stormzy looking down, not making eye contact with the audience. This is somewhat unconventional for tour posters and music promotion. The image perhaps offers connotations of vulnerability which subverts black male stereotypes in the media. Q2 -Diversification means companies can embrace new technology and find new revenue streams e.g. music industry and streaming Q3 -Channel 4 reinvests any profits back into programmes – this raises quality and benefits audiences. Q4 -Uses & Gratificati...

Create a new blog post called 'Advertising: Introduction to advertising blog tasks'. Read ‘Marketing Marmite in the Postmodern age’ in MM54  (p62). You'll   find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. You may also want to re-watch the Marmite Gene Project advert above. Answer the following questions on your blog: 1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. The advert tells a story using different narrative techniques: Todorov’s Theory – It starts with a normal situation (families just living their lives), then there’s a disruption when they get their Marmite gene test results, and finally, they react and adjust to the news. Levi-Strauss’s Binary Opposites – The whole advert is based on the idea that people either love or hate Marmite, creating a clear contrast. Propp’s Character Theory – While not as obvious in this advert, Marmite often uses characters lik...