Media blog 1 - Mr bush

  1)  Advertising: Introduction to advertising 2)  Advertising: the representation of women in advertising 3)  Advertising: Gauntlett and masculinity 4)  Advertising: Score hair cream CSP 5)  Advertising: Introduction to Postcolonialism 6)  Advertising: Sephora Black Beauty is Beauty CSP

  Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? Sephora was trying to use their platform to leverage their platform to recognize and celebrate the black community (reference is given to Lyda D. Newman as the creator of the first easy clean hairbrush) 2) What scenes from the advert are highlighted as particularly significant in the articles? The scene of the girl getting her hair done by her mum , the beauty parlor , a drag show dressing room , white person applying edges , vogueing at a drag ball. 3) As well as YouTube, what TV channels and networks did the advert appear on? BET , OWN Hulu , HBO Max    4) Why does th...

  I Read ‘The Theory Drop: Postcolonialism and Paul Gilroy’ in MM75  (p28). You'll   find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. Answer the following questions on your blog: 1) Look at the first page. What is colonialism - also known as  cultural imperialism?  The belief that native people were intellectually inferior to white colonizers. 2) Now look at the second page. What is postcolonialism?  Questions the patriarchal views of the past and their impact on those former colonies in the modern day. 3) How does Paul Gilroy suggest postcolonialism influences British culture? He suggests that Britain hasn't come to terms with the truth that they are no longer a superpower and as they desire to still subjugate POC their "criminalization of immigrants signifies a melancholic response to social and political groups associated to modern brit life" 4) What is 'othering'? When we identify something as...

  Blog task: Score advert and wider reading Complete the following tasks and wider reading on the Score hair cream advert and masculinity in advertising. Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home  you can download it here  if you use your Greenford login details to access Google Drive. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? Ads required less marketing research and more creative instinct as seen through the almost adventure esque theme the score ad ended up going with although it doesn't directly tie into the product in any crucial, meaningful way ; they also relied more on photography than illust...

David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? Gauntlett points to how traditional gender roles have broken down, with women now working in leadership roles and men taking on more domestic responsibilities. In media, women are no longer just passive characters, while men are shown as more emotionally expressive rather than just the tough, silent type. 2) How does Gauntlett suggest the media influences the way we construct our own identities? He argues that media provides role models and narratives that help shape who we are. Instead of forcing rigid gender roles, it offers a mix of identities that people can engage with, allowing them to build a more per...

Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? Mistry suggests that adverts have increasingly made the gender and sexual orientation of the person being photographed intentionally hard to determine with an also increasing number of gay imaging within them  2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? Women were made to feel guilty for idealising having their own careers and lives after the war through advertisement propaganda that the highest value and only real commitment for women lied in their ability to keep the house and raise children  3) How did the increasing influence of clothes and make-up...