'Reading an image - media codes'.

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 1) Analyse this RBK 50 Cent advert using the media codes you learned in the lesson: Technical, Written or verbal, Symbolic or non-verbal, Narrative. Write a paragraph for each one exploring the way meanings are created using those media codes.


The advert is monochromatic in nature which could have been used in order to highlight the darkness of 50 cents past or, alternatively to highlight the seriousness of the message that's trying to be conveyed to its audience.This is further highlighted through the use of low key lighting.Having the outline of his face blend in with the black behind him could shadow how his fame was crafted by his crime ridden past hes almost one in the same with the darkness.Concerning the typography ' i am what i am' having the  writing be serif  adds an almost historical element to the advert, perhaps an indication that his history is not related to who he is now and that people can change alternatively, the use of 'i am what i am' as a biblical quote almost as if hes comparing himself to god almost comically hyperbolic in nature.The clothing 50 cent is placed in directly contrasts the previous statement as the connotation is the need to hide or blend in which a person fully changed wouldn't need to ever do.The other side of the advert shows fingerprints, connoting to the life of crime he had previously lived.

2) Next, analyse a print advert of your choice using the same media codes: Technical, Written or verbal, Symbolic or non-verbal, Narrative. Make sure you add your chosen print advert using the 'Add image' button in blogger (use Google Images to find the advert first and save it to your pictures or downloads).



Contrasting the 50 cent poster above this MC Donald poster is colourful this is done in order to draw attention to the food showed on screen to make you want to buy it. The use of alliteration was in order to further highlight the deliciousness of the burger.








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