Audience classification: blog tasks

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 1) Media Factsheet

1) How is audience defined in the Factsheet?
the general term for all the individual people who consume a media product.

2) What does the infographic for Gen Z in the age of Covid-19 suggest about the media Gen Z consumes? 
the presence of covid led to majority of the media we consume being digital. with over half of us consuming WAY more than before the outbreak, our consumerism has been unimaginably altered.

3) How do media companies target and measure their audience in the digital age?
through choice of platform,scheduling or algorithm.
4) What did the NRS used to do and what does PAMCO do now? 

NRS used to collect demographic info about audiences of newspapers from 1956 to 2018.Its classification system of people into broad social grades based on the type of work they did was very well known and widely used. PAMCO now collates information on traditional newspapers and magazines in print form but also their digital presence, producing
some complex data about who consumes them. 

5) How are demographics and psychographics defined in the factsheet?
Demographics involves collecting relatively impersonal data about individuals and what they are consuming and often is used to predict wider trends in consumption simpler info taken and its done using methods suck as PMCO.Psychographics looks instead at their interests and the way in which they behave or perceive themselves in relation to consumer goods, including the media. Originally pioneered by the advertising agency Young and Rubicam, it defines qualities of consumers which may be separate from raw demographics and more subtle.

6) Now read the rest of the factsheet - we'll be studying these theories over the next few lessons. Choose one audience theory you think is interesting and explain why. 
The uses and gratification theory interested me as ive never previously thought to consider the factors that make me choose wether or not to watch something so it allowed me to look into myself and realise i did it for a combo of all 4. shows and media allow people to connect to not only other through shred interest but also yourself through those characters you feel connected to.


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