Psychographics presentation

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 Strugglers

Alienated, Struggler, disorganised - with few resources apart from physical/mechanical skills (e.g. car repair). Heavy consumers of alcohol, junk food and lotteries, also trainers. Brand choice involves impact and sensation.

https://docs.google.com/presentation/d/1m4263d6iKFmY7YZW9HTBDXhruQwCYf-gkuYJamgz8Vo/edit#slide=id.p



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