Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign: The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? Sephora was trying to use their platform to leverage their platform to recognize and celebrate the black community (reference is given to Lyda D. Newman as the creator of the first easy clean hairbrush) 2) What scenes from the advert are highlighted as particularly significant in the articles? The scene of the girl getting her hair done by her mum , the beauty parlor , a drag show dressing room , white person applying edges , vogueing at a drag ball. 3) As well as YouTube, what TV channels and networks did the advert appear on? BET , OWN Hulu , HBO Max 4) Why does th...