Ideology

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 Part 1: Media Magazine reading


Media Magazine issue 52 has two good articles on Ideology. You need to read those articles (our Media Magazine archive is here) and complete a few short tasks linked to them. 

Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda

1) Read the article and summarise it in one sentence.

highlights the use of ideaology in shaping the world with the capital controlling the ideas of those around them 
                                                                                                                                                                                                                                                                                                                                                                                                                              2) What view of capitalist ideology is presented in the Hunger Games films?

the capital utilised the lower class districts for resources maintiing their luxury whilst they suffer with distict 13 gaining enough power over them to no longer require participating in the hunger games as they harbour weapons 


3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs?

These films suggest that media is powerful enough to shape the views of generations of people and instil fear through negative reinforcement


4) What is YOUR opinion on this topic? Do you think the media shapes our values and beliefs?

 Yes it deifinitely has the ability to when we let it although media itself isnt fully responsible our values and beliefs are shaped by what we consume


Page 48: They Live - Understanding Ideology

1) What are the four accepted ideological beliefs in western societies highlighted by the article?

People should put their families first.
• People should work hard
for their money.
• Women should behave in feminine
ways, and look after their appearance.

2) What does Gramsci's theory of hegemony suggest about power and ideology in society?

Every society has a dominant class  projecting their beliefs onto their given society until its accepted as commo sense this is only achieveable if done by those in a higher power most likely upper class they hold alot of power over what we do and belive unknowingly.



3) What does French theorist Louis Althusser suggest about ideology and consumerism?

believed that consumerism is a type of ideology that supports capitalism and allows exploitation of workers. He also believed that ideology is a permanent feature of society that binds people together.

4) Do YOU agree with the idea behind They Live - that we are unthinkingly controlled by the media which is run in the interests of the economic elite? These are the big questions of A Level Media!

I mean yea theres always an alterior motive behind propaganda and messaging that is missed by the average consumer but it wouldnt be as simple as words like obey me the writers tasked with making theses articles and design teams making the billboards have the dominant ideologies woven into them slightly whilst enough to still gage some impact 


Part 2: The role of the media in democracy

Read this Constitution Unit blog on the importance of media in democracy. This brings together our work on ownership, public service broadcasting, regulation and ideology. Answer the following questions:

1) Why is the media important in a democracy? 

The media keeps people informed so they can make smart choices, especially in elections. It also calls out politicians and big businesses when they mess up, making sure they don’t abuse their power.

2) What are the hallmarks of a free and healthy media landscape?

A good media scene has lots of different voices, not just a few big companies controlling everything. There should be independent news that isn’t biased by the government or rich owners. Journalists need protection so they can report the truth without fear.

3) What risks are identified that threaten a healthy media environment? 

One big issue is a few companies owning most of the media, so we only hear what they want us to. Politicians interfering with the news is another problem. Plus, social media makes it super easy for fake news to spread.

4) What is YOUR opinion on how the media can be safeguarded to protect democracy? You may want to think about ownership, regulation, technology or public service broadcasting here.

We need rules to stop big companies from controlling too much of the media. Public service news (like the BBC) should be properly funded but stay independent. Also, there should be better ways to stop fake news online without restricting free speech.













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