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Showing posts from February, 2025

MIGRAIN index

  1)  intro to media 2) media consumption audit 3) semiotics: blog tasks 4)  reading an image-media codes 5) reception theory advert analysis and blog tasks 6)  Genre: blog tasks 7)  narrative : blog tasks 8) audience classification: blog tasks 9) october assessment learner response 10 audience theory 1 : blog tasks 11 audience theory 2 : blog tasks 12)  Industries: Ownership and Control 13)  Industries: Hesmondhalgh - The Cultural Industries 14)  Industries: Public Service Broadcasting 15)  Industries: Regulation 16)  Representation: Introduction to Representation 17)  Representation: Feminism - Everyday Sexism & Fourth Wave MM article 18)  Representation: Feminist theory 19)  Representing ourselves: Identity in the online age - MM articles & Factsheet 20)  ideology

Ideology

  Part 1: Media Magazine reading Media Magazine issue 52 has two good articles on Ideology. You need to read those articles ( our  Media Magazine archive is here ) and complete a few short tasks linked to them.  Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. highlights the use of ideaology in shaping the world with the capital controlling the ideas of those around them                                                                                                                                                        ...

Collective identity and representing ourselves: blog tasks

Task 1: Media Magazine article Read the Media Magazine article on collective identity:  Self-image and the Media  (MM41 - page 6). Our  Media Magazine archive is here . Complete the following tasks on your blog: 1) Read the article and summarise each section in one sentence  'Who are you?' : we each construct an image of our identity with each having their own ideas about themselves which may differ to varying degrees dependent on their own self image i think therefore i am : identity used to be unchanging in the eyes of society and pre determined  based on class and social constructs it was more collective than individual  From citizen to consumer : consumerism based on convincing you buying enough to survive wasn't enough anymore by creating and then satisfying desires influenced by Sigmund Freud The rise of the  individual : individualism started around the 60s and 70s where people were now wanting to highlight their uniqueness with the idea that...

Feminist theory: blog tasks

aying With The Past: Post-feminism and the Media 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? beyonce  2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? They don’t prove feminism isn’t needed; they just show that sexism has changed shape. Instead of just outright objectifying women, media now tries to make it seem like it’s "empowering" when it’s still very much catering to the male gaze. The Theory Drop: Gender Performativity 1) How does the writer suggest gender performativity is established from a young age? From the moment kids are born, they’re treated differently based on their gender. Boys get blue clothes and toy cars, girls get pink and dolls. The way parents, teachers, and society in general act around them makes them grow up thinking they need to behave a certain way to be "properly" male or female. 2) What does the phrase 'non-binary' refer...